Overview
Paws and Claws Holistic Animal Clinic required an entire brand identity. They first needed a new logo, color palette, typography as well as some other professional assets such as stationery. I began by brainstorming and sketching logo design ideas, wanted to play off the name of “Paws and Claws” by including aspects of foot and paw prints of many different types of animals, from birds, dogs, cats, horses, and amphibians. The goal was to keep it scalable and give some variations to allow it to be used in various situations. The colors of tan and green were chosen to convey a sense of natural health and care as Paws and Claws is dedicated to alternative and natural medical care.
Design Skills:Brand identity, logo creation and usage rules, color palette, typography, stationery creation
