Overview
This project was a multi-channel advertising campaign, it was to have a magazine ad, social media carousel, and a banner advertisement. It was for a meal delivery company that wanted to focus on advertising their products to a younger audience, primarily those of college age. The body copy was provided along with the brand’s style guide containing the logo, color palette, shapes and icons but did not include the imagery.
Design Skills: Competitor and market research and analysis, logo and color palette creation, brand style guide including logo usage, client communication